Powerful Lead Generation & Analytics
Can you unlock the secret that transforms more visitors into buyers?
- If you want to capture inbound leads that would otherwise be lost...
- If you need to drive more traffic to your store...
- If you wish you could segment prospects by engaging with your website's visitors...
Then Popover Genie could double or triple your conversions and dramatically increase your sales revenue.
No coding required!
The Latest Posts From Our Blog
Posted on April 6, 2017 by Mike W.
Last week we explained why displaying a full page popover immediately after a visitor arrives on your website is usually a terrible idea. But we acknowledge there are times when it is critical to get the user's attention right away. In such instances, we recommend using a partial popover of some flavor that does not inhibit the visitor from reading what they came for or chase them away from the site.
Posted on March 29, 2017 by Mike W.
In a world where people doing insane things is more and more common, we are hard pressed to think of a more insane marketing strategy than to show a full page popover IMMEDIATELY after a user arrives at a website. It's like punching them in face. The number of websites that utilize this strategy is actually scary. In almost all cases, the mistake is compounded because there is no Persuasive Free Offer (PFO) attached to the popover. It's just some lame attempt to get you to join their email newsletter. Ugh!
Posted on March 22, 2017 by Nathalia
New Inbound Marketing trends pop up all the time. (Pun not intended!) Recently, we've noticed an increasing number of websites that utilize two question or multi-page Popovers that only take up a small portion of the screen. This technique allows the site owner to segment data by asking two or more questions in a non-invasive way.
Posted on March 15, 2017 by Nathalia
Have you ever heard that a smile can take you a long way? Charisma and body language are present in everyday interactions, and play an important role in convincing or persuading others. The best sales people are those who provide a personalized and relatable experience to their customers, creating a connection and hopefully cultivating a new bond.
Posted on March 8, 2017 by Mike W.
We recently examined how news organizations such as CNN, the NY Times, and the Guardian utilize popovers to get people to pay for news content online. Each news organization could improve their popover by making simple changes. In this blog post, we layout a seven prong strategy any news organization could integrate into their Popover strategy to increase subscribers.
How does Popover Genie work?
- We display a "head band" message that sits at the top of your page and reinforces the call-to-action in your popover.
- We wait for a trigger event: after a certain amount of time, certain number of pixels scrolled, or as the visitor is about to leave your site.
- We show the Popover (also known as a light box, overlay, or modal view) automatically after the trigger event.
What can Popover Genie do for you?
You can capture emails, drive traffic to a certain part of your site, or segment visitors by engaging with them while they browse your site.
Unlike other solutions, Popover Genie allows you to mix-and-match these three concepts to achieve your goals for your audience.
Capture Emails
In a typical example, the site owner begs the visitor to subscribe to site updates by entering their email address. There might be some feeble copy that tries to convince the user to submit their email address but it's not very persuasive.
We can do better. At the very least, a coupon or a free digital download can sweeten the pot. But there are more subtle and sophisticated techniques we can use (instead of costly incentives) to engage visitors.
Drive Traffic
Popover Genie can help you drive traffic from one area of your site to another.
For example, you can easily transport visitors from your main site (which gets the most traffic) to your store (where you make the most money).
Segment Visitors
Whether you're just starting out or have significant traffic and sell multiple products, it often makes sense to ask a small number of non-threatening questions to better understand who your customers are and what they want to buy from you.
For example, it could be useful to segment visitors based on sex, age, location, income, etc. or a combination of such factors. This allows you to show the right product to the right person at the right time.
Most Valuable Features
1Pixel Perfect Design & Customization
When it comes to attracting new prospects, there is no such thing as a "one-size-fits-all" solution. You're unique—just like everyone else. That's why Popover Genie is customized on a case-by-case basis to meet your specific business objectives and to complement your branding.
Your popover will load instantaneously and look flawless on every device, no matter what connection speed or screen size. Chances are that 50% or more of your web traffic is on a phone or tablet so this flexibility is more critical than ever. We can even customize your message on a per-device basis.
2Unlimited Integration
Popover Genie integrates with the marketing tools you already use:
- Your Website. WordPress, Squarespace, etc.
- Your Sales & Marketing Platforms. Salesforce, Marketo, etc.
- Your Newsletter. MailChimp, Constant Contact, AWeber, etc.
- Your eCommerce Store. Shopify, Ecwid, Magento, Volusion, etc.
- Your Social Media Accounts. Facebook, Instagram, Twitter, etc.
- Your Chat Widget. Intercom, Zopim, Olark, etc.
- Your Forum. Ninja Post, Discourse, Vanilla, etc.
3Measurable Results
We track every click and share this data with you. From impressions to click-throughs to conversions we can verify that we're making a measurable difference.
By studying visitors' actual behavior (and not just what they say) we can take steps to increase engagement.
The Secret That Transforms More Visitors Into Buyers
It might seem like 90% of your visitors disappear forever when they leave your site. Maybe it's a trust issue. Or a failure to communicate. Or a short attention span.
Whatever the case may be, many visitors will bounce even if you have the perfect solution for them. How frustrating is that?? (Yes, we know the feeling too...)
Worst of all, when they're gone, they're probably gone for good.
You only get one chance to make a good first impression so how does Popover Genie help you transform more visitors into buyers?
Make A Small Improvement, Every Day
Popover Genie is designed to help you convert a small portion of the 90% of non-buyers into paying customers.
We won't convert every visitor or even a majority of visitors. Not even close. But with the right messaging, we can acquire a small fraction of visitors who would normally be lost forever.
When we make a small improvement every day, the improvements add up to something much bigger over time.
Eliminate Distractions / Keep It Simple
Most websites contain too much information that's completely irrelevant to the visitor. When a visitor gets overwhelmed by content that is not specific to their problem, they cannot make a decision and leave your site empty-handed.
Your Popover eliminates distractions so the visitor can focus on a simple task or question. This allows you to discover what's most important to them. Once we know what the visitor is struggling with, then we can start to help them.
Diagnose & Delight
When someone visits your website, why not try to make the experience as valuable and entertaining as possible?
We'll show you how to diagnose your visitors' problems (whatever they may be) and prescribe a delightful solution. When done correctly, you demonstrate value to the visitor and capture their interest.
We can use humor, games with variable rewards, and even the results from you very own Popover to help you tap into the mind of your visitors so they allow you to help them.
Okay - Enough Talk. Spill The Beans On That Secret.
Even if you think you know who your visitors are and what they want, you will be amazed and surprised by what you learn when you engage with more prospects.
This intelligence feeds back into your overall marketing strategy and product development to the point where visitors to your website will feel like you truly understand their struggle and, more importantly, they will trust you to help them to conquer the challenges they face.
And that's the secret right there. When your visitors trust you enough to solve their problem, they will transform into customers. It all starts with engaging more prospects, discovering what's important to them, and earning their trust by demonstrating value. That's exactly what Popover Genie can do for you.
Use Cases & Examples
With the ability to integrate the marketing tools you already use and a design that is customized specifically to achieve your business objectives, the only limit is your own imagination.
You can count on our expertise to get started and your intuition to perfect your pitch. Together, we will iterate and improve and take your business to the next level.
Remember, you can mix-and-match the following use cases to achieve your goals for your audience.
- Build your newsletter subscribers (i.e., capture emails)
- Segment visitors with a short series of questions
- Shuttle visitors to your e-commerce store
- Prompt visitors to register or sign in
- Conduct survey and/or opinion poll (a.k.a. customer research)
- Create urgency
- Promote once-in-a-lifetime offers
- Suggest related content
- Advertise
- Fund raising for your favorite charity, non-profit, kickstarter, etc.
- Play a video
- Provide a white paper and/or digital download instantly
- Invite visitor to "Chat with us now"
- Ask visitor to schedule a demo
- Nudge visitor after a period of inactivity
- "Follow us" on social media (Facebook, Instagram, Twitter, Snapchat, etc.)
- Advertise your webinar and/or conference
- Invite vistor to download your app and/or podcast
- Learn what visitors don't want from you
- Discover visitors' past behavior
- Embed a game with prizes (e.g., Spin Wheel of Fortune-type wheel)
- ROI calculator
Transport to Shopify store with limited time offer
Prompt to register or sign in with FREE download incentive
Prompt to register or sign in with time-limited offer
Pricing
Starter
$
199
per month
- Custom Design
- Analytics Dashboard
- Marketing Tool Integration (2 Tools)
- Drive Traffic
- Capture Emails
- Compare All
Complex
$
499
per month
- Custom Design
- Analytics Dashboard
- Marketing Tool Integration (Unlimited)
- Drive Traffic
- Capture Emails
- Segment Visitors
- Compare All
Agency
$
999
per month
- Custom Design
- Analytics Dashboard
- Marketing Tool Integration (Unlimited)
- Drive Traffic
- Capture Emails
- Segment Visitors
- Up to 4 Campaigns
- Support Multiple Clients
- Compare All
Frequently Asked Questions
What happens after I sign up?
- We examine your business objectives and project requirements.
- We develop a persuasive design and irresistible hook.
- We host your Popover in the cloud and integrate it with your site.
Is Popover Genie a good fit for me?
Your ability to benefit from Popover Genie depends on your average Customer Lifetime Value (CLV) and the number of customers we acquire customers that would normally disappear forever.
So let's say your CLV is $50 per customer and Popover Genie helps you acquire 100 additional leads and you gain 10 new customers per month. That translates to $500 in additional revenue per month.
So let's say your CLV is $50 per customer and Popover Genie helps you acquire 100 additional leads and you gain 10 new customers per month. That translates to $500 in additional revenue per month.
How do you create the design and copy?
We combine our experience with your intuition to develop a simple task or question that helps you understand what issues your visitors are struggling with.
We'll help you craft a tantalizing message that enchants your visitors. Something that matches your brand, eliminates distractions, and convinces visitors to take a small step in the right direction. Our job is to help you earn their trust.
We'll help you craft a tantalizing message that enchants your visitors. Something that matches your brand, eliminates distractions, and convinces visitors to take a small step in the right direction. Our job is to help you earn their trust.
Results and Satisfaction 100% Guaranteed
Or Your Money Back!
Or Your Money Back!
We are deeply committed to achieving measurable results for you and to providing the absolute best possible customer service.
If your expectations are not exceeded, then we have not succeeded.
If you're not 100% satisfied with your results or our service at any time in the first 15 days, we'll cancel your account and refund your entire payment. Guaranteed.
If you're not 100% satisfied with your results or our service at any time in the first 15 days, we'll cancel your account and refund your entire payment. Guaranteed.
Plan Comparison
| Starter Sign Up |
Complex Sign Up |
Agency Sign Up |
|
| General | |||
| No Coding Required | Yes |
Yes |
Yes |
| Custom Design | Yes |
Yes |
Yes |
| Persuasive Copy | Yes |
Yes |
Yes |
| Hosting & Setup | |||
| Cloud Hosted | Yes |
Yes |
Yes |
| Mobile, Tablet Support | Yes |
Yes |
Yes |
| Custom Messaging For Mobile | Yes |
Yes |
Yes |
| Headband Message | Yes |
Yes |
Yes |
| Spam Defense | Yes |
Yes |
Yes |
| Spectacular Customer Support | Yes |
Yes |
Yes |
| Campaign Revisions | Yes |
Yes |
Yes |
| Geolocate Visitors | No |
Yes |
Yes |
| A/B Testing | No |
Yes |
Yes |
| Trigger Events | |||
| Timed Delay | Yes |
Yes |
Yes |
| Click/Hyperlink | Yes |
Yes |
Yes |
| Number of Pixels Scrolled | No |
Yes |
Yes |
| Exit Intent | No |
Yes |
Yes |
| Period of Inactivity | No |
Yes |
Yes |
| Campaign Goals | |||
| Drive Traffic | Yes |
Yes |
Yes |
| Capture Emails | Yes |
Yes |
Yes |
| Segment Visitors | No |
Yes |
Yes |
| Integration With Marketing Tools | |||
| Your Website | Yes |
Yes |
Yes |
| Your Sales & Marketing Platforms | Yes |
Yes |
Yes |
| Your Newsletter | Yes |
Yes |
Yes |
| Your eCommerce Store | Yes |
Yes |
Yes |
| Your Social Media Accounts | Yes |
Yes |
Yes |
| Your Chat Widget | Yes |
Yes |
Yes |
| Your Forum | Yes |
Yes |
Yes |
| Overlay Styles & Effects | |||
| Popover Classic | Yes |
Yes |
Yes |
| Fade In | No |
Yes |
Yes |
| Slide Up/Down/Sideways | No |
Yes |
Yes |
Need help? Questions, comments, etc.