Posted on March 22, 2017 by Nathalia
New Inbound Marketing trends pop up all the time. (Pun not intended!) Recently, we've noticed an increasing number of websites that utilize two question or multi-page Popovers that only take up a small portion of the screen. This technique allows the site owner to segment data by asking two or more questions in a non-invasive way.
Posted on March 15, 2017 by Nathalia
Have you ever heard that a smile can take you a long way? Charisma and body language are present in everyday interactions, and play an important role in convincing or persuading others. The best sales people are those who provide a personalized and relatable experience to their customers, creating a connection and hopefully cultivating a new bond.
Posted on February 22, 2017 by Nathalia
When it comes to marketing your products, it is very hard to identify the best approach right away. It takes trial and error to optimize your marketing strategy. They say time is money, so it's beneficial for site owners to identify their optimal marketing strategy as quickly as possible. We've noticed that popovers amplify user behavior for better or worse.
Posted on February 4, 2017 by Nathalia
Attracting customers with the word FREE is a technique as old as marketing itself. The prospect of getting "something for nothing" makes people more likely to engage and imparts a subconscious need for them to give back. What formula can site owners use to craft their Persuasive Free Offer (PFO)? To woo new customers with a PFO, site owners must address three challenges...
Posted on January 20, 2017 by Nathalia
Everyone loves free stuff. That's no secret! But how can a site owner give away something valuable without going broke? Below, we describe five types of Persuasive Free Offers (PFOs) to strike this balance. And the last three won't cost you a dime!
Posted on January 6, 2017 by Nathalia
At the end of last year, we predicted that site owners would develop a more cohesive inbound marketing strategy. To achieve this aim, it is helpful to divide your inbound marketing program into distinct parts. Let's examine the five parts or "gears" that can make or break your inbound marketing strategy. Much like gears in a machine, one part won't work until the others are properly adjusted.
Posted on December 12, 2016 by Nathalia
Last week, we examined the concept of a Flash Poll, in which a site owner prompts their visitors with a simple question. The goal is to help the site owner engage their visitors in a meaningful way and quickly gather results. But why would site owners want to do that? To answer this question, we offer five specific ways that Flash Polls can provide insights to site owners
Posted on December 8, 2016 by Nathalia
Why do we often prefer social media over "regular" websites? One reason is that social media feels "alive" while most websites read like boring brochures. Social media is an experience that people savor and regular websites are lame by comparison.
Posted on December 1, 2016 by Nathalia
Who doesn't enjoy a warm welcome? Whether you're greeted as you walk into a store, welcomed to a fancy hotel, or returning home after a long day, a pleasant greeting is guaranteed to put a smile on your face. It's a gesture offered with no obligation and no strings attached. (No pressure!) At the same time, it opens the door to further discussions.