Posted on April 6, 2017 by Mike W.
Last week we explained why displaying a full page popover immediately after a visitor arrives on your website is usually a terrible idea. But we acknowledge there are times when it is critical to get the user's attention right away. In such instances, we recommend using a partial popover of some flavor that does not inhibit the visitor from reading what they came for or chase them away from the site.
Posted on March 22, 2017 by Nathalia
New Inbound Marketing trends pop up all the time. (Pun not intended!) Recently, we've noticed an increasing number of websites that utilize two question or multi-page Popovers that only take up a small portion of the screen. This technique allows the site owner to segment data by asking two or more questions in a non-invasive way.
Posted on March 8, 2017 by Mike W.
We recently examined how news organizations such as CNN, the NY Times, and the Guardian utilize popovers to get people to pay for news content online. Each news organization could improve their popover by making simple changes. In this blog post, we layout a seven prong strategy any news organization could integrate into their Popover strategy to increase subscribers.
Posted on February 22, 2017 by Nathalia
When it comes to marketing your products, it is very hard to identify the best approach right away. It takes trial and error to optimize your marketing strategy. They say time is money, so it's beneficial for site owners to identify their optimal marketing strategy as quickly as possible. We've noticed that popovers amplify user behavior for better or worse.
Posted on February 11, 2017 by Mike W.
We've all responded to online offers by handing over our precious email address only to end up with some dubious "benefit" that raises more questions than answers or creates more problems than solutions. We can do better. A frustrating "bate-and-switch" experience is not conducive to building trust or transacting future business. That's why the Persuasive Free Offer (PFO) in your popover must strike the right balance.
Posted on February 4, 2017 by Nathalia
Attracting customers with the word FREE is a technique as old as marketing itself. The prospect of getting "something for nothing" makes people more likely to engage and imparts a subconscious need for them to give back. What formula can site owners use to craft their Persuasive Free Offer (PFO)? To woo new customers with a PFO, site owners must address three challenges...
Posted on January 27, 2017 by Mike W.
No matter how your visitors discovered your site, you have only a small amount of time to connect with them before they leave. Therefore, it's critical to make your Persuasive Free Offer (PFO) super obvious so they don't miss it. It's not possible (or legal) to grab the visitor by their collar and shake them. So what can we do instead to get their attention? In this post, we describe three ways to make your PFO super obvious.
Posted on January 20, 2017 by Nathalia
Everyone loves free stuff. That's no secret! But how can a site owner give away something valuable without going broke? Below, we describe five types of Persuasive Free Offers (PFOs) to strike this balance. And the last three won't cost you a dime!
Posted on January 13, 2017 by Mike W.
In recent years, responsive design techniques enabled web developers to create websites that look good across the entire spectrum of devices from laptops to tablets to phones of all sizes. So, in that way, websites are "smarter" than they used to be. But what we predict in this case, looking ahead to 2017, is that more websites will tap into the emotional needs of visitors and build trust more quickly.
Posted on January 6, 2017 by Nathalia
At the end of last year, we predicted that site owners would develop a more cohesive inbound marketing strategy. To achieve this aim, it is helpful to divide your inbound marketing program into distinct parts. Let's examine the five parts or "gears" that can make or break your inbound marketing strategy. Much like gears in a machine, one part won't work until the others are properly adjusted.