Category: Inbound Marketing Techniques

As 2016 comes to a close, it's time to look forward to the new year. What inbound marketing trends will emerge (or continue) in 2017? We identify the five most compelling trends on our radar that will affect our clients and guide our product development over the next 12 months.
In this post, which continues our recent theme of Flash Polls, what they are and what insights they can deliver, we examine how Amazon, Facebook, and Google utilize Flash Polls.
Last week, we examined the concept of a Flash Poll, in which a site owner prompts their visitors with a simple question. The goal is to help the site owner engage their visitors in a meaningful way and quickly gather results. But why would site owners want to do that? To answer this question, we offer five specific ways that Flash Polls can provide insights to site owners
Why do we often prefer social media over "regular" websites? One reason is that social media feels "alive" while most websites read like boring brochures. Social media is an experience that people savor and regular websites are lame by comparison.
Who doesn't enjoy a warm welcome? Whether you're greeted as you walk into a store, welcomed to a fancy hotel, or returning home after a long day, a pleasant greeting is guaranteed to put a smile on your face. It's a gesture offered with no obligation and no strings attached. (No pressure!) At the same time, it opens the door to further discussions.
Exit Intent Popovers are sometimes criticized because experts say it's more effective to show a Popover sooner rather than later. We agree; we think it's better to curry favor early on in most situations. But is there anything more puzzling for a site owner who finds that users get to the 'Confirm Order' page and then disappear forever before they place their order?
Some websites utilize Exit Intent Popovers to prevent visitors from leaving their site. We admit there is indeed some upside to Exit Intent Popovers. If not, they would not be used at all. But it's not feasible to show too many popovers and our experience (and others' experience) indicates that conversion rates are significantly improved when the Popover is displayed at page load or shortly after. Here’s why Exit Intent Popovers disappoint.