In a world where people doing insane things is more and more common, we are hard pressed to think of a more insane marketing strategy than to show a full page popover IMMEDIATELY after a user arrives at a website. It’s like punching them in face. The number of websites that utilize this strategy is actually scary. In almost all cases, the mistake is compounded because there is no Persuasive Free Offer (PFO) attached to the popover. It’s just some lame attempt to get you to join their email newsletter. Ugh!
Have you ever heard that a smile can take you a long way? Charisma and body language are present in everyday interactions, and play an important role in convincing or persuading others. The best sales people are those who provide a personalized and relatable experience to their customers, creating a connection and hopefully cultivating a new bond.
We’ve all responded to online offers by handing over our precious email address only to end up with some dubious “benefit” that raises more questions than answers or creates more problems than solutions. We can do better. A frustrating “bate-and-switch” experience is not conducive to building trust or transacting future business. That’s why the Persuasive Free Offer (PFO) in your popover must strike the right balance.
Attracting customers with the word FREE is a technique as old as marketing itself. The prospect of getting “something for nothing” makes people more likely to engage and imparts a subconscious need for them to give back. What formula can site owners use to craft their Persuasive Free Offer (PFO)? To woo new customers with a PFO, site owners must address three challenges…
No matter how your visitors discovered your site, you have only a small amount of time to connect with them before they leave. Therefore, it’s critical to make your Persuasive Free Offer (PFO) super obvious so they don’t miss it. It’s not possible (or legal) to grab the visitor by their collar and shake them. So what can we do instead to get their attention? In this post, we describe three ways to make your PFO super obvious.
Everyone loves free stuff. That’s no secret! But how can a site owner give away something valuable without going broke? Below, we describe five types of Persuasive Free Offers (PFOs) to strike this balance. And the last three won’t cost you a dime!
In recent years, responsive design techniques enabled web developers to create websites that look good across the entire spectrum of devices from laptops to tablets to phones of all sizes. So, in that way, websites are “smarter” than they used to be. But what we predict in this case, looking ahead to 2017, is that more websites will tap into the emotional needs of visitors and build trust more quickly.
At the end of last year, we predicted that site owners would develop a more cohesive inbound marketing strategy. To achieve this aim, it is helpful to divide your inbound marketing program into distinct parts. Let’s examine the five parts or “gears” that can make or break your inbound marketing strategy. Much like gears in a machine, one part won’t work until the others are properly adjusted.