Tag Archives: inbound marketing

Inbound Marketing Techniques

Trending: Two Question Multi Page Popovers


New Inbound Marketing trends pop up all the time. (Pun not intended!) Recently, we’ve noticed an increasing number of websites that utilize two question or multi-page Popovers that only take up a small portion of the screen. This technique allows the site owner to segment data by asking two or more questions in a non-invasive way.

Case Study

Three Popover Examples From News Organizations: CNN, NY Times, The Guardian


The changing media landscape spawned fledgling business models and underscores the need for news organizations to monetize their website traffic. So it’s no surprise they often use popovers to convert readers into subscribers. In this blog post, we examine the popover techniques and Persuasive Free Offers (PFOs) utilized by CNN, the New York Times, and The Guardian.

Inbound Marketing Techniques

Two Missions of Your Popover: To Learn About Your Visitors And To Accelerate Sales


When it comes to marketing your products, it is very hard to identify the best approach right away. It takes trial and error to optimize your marketing strategy. They say time is money, so it’s beneficial for site owners to identify their optimal marketing strategy as quickly as possible. We’ve noticed that popovers amplify user behavior for better or worse.

Inbound Marketing Techniques

One Big Secret To Delivering Value To Website Visitors


We’ve all responded to online offers by handing over our precious email address only to end up with some dubious “benefit” that raises more questions than answers or creates more problems than solutions. We can do better. A frustrating “bate-and-switch” experience is not conducive to building trust or transacting future business. That’s why the Persuasive Free Offer (PFO) in your popover must strike the right balance.

Inbound Marketing Techniques

Three Rules to Create A Persuasive Free Offer


Attracting customers with the word FREE is a technique as old as marketing itself. The prospect of getting “something for nothing” makes people more likely to engage and imparts a subconscious need for them to give back. What formula can site owners use to craft their Persuasive Free Offer (PFO)? To woo new customers with a PFO, site owners must address three challenges…

Inbound Marketing Techniques

Three Ways To Make Your Persuasive Free Offer Super Obvious


No matter how your visitors discovered your site, you have only a small amount of time to connect with them before they leave. Therefore, it’s critical to make your Persuasive Free Offer (PFO) super obvious so they don’t miss it. It’s not possible (or legal) to grab the visitor by their collar and shake them. So what can we do instead to get their attention? In this post, we describe three ways to make your PFO super obvious.

Inbound Marketing Techniques

3 Questions To Ask Website Visitors To Build Trust


In recent years, responsive design techniques enabled web developers to create websites that look good across the entire spectrum of devices from laptops to tablets to phones of all sizes. So, in that way, websites are “smarter” than they used to be. But what we predict in this case, looking ahead to 2017, is that more websites will tap into the emotional needs of visitors and build trust more quickly.

Inbound Marketing Techniques

Five Parts That Make A Powerful Inbound Marketing Machine


At the end of last year, we predicted that site owners would develop a more cohesive inbound marketing strategy. To achieve this aim, it is helpful to divide your inbound marketing program into distinct parts. Let’s examine the five parts or “gears” that can make or break your inbound marketing strategy. Much like gears in a machine, one part won’t work until the others are properly adjusted.