In a world where people doing insane things is more and more common, we are hard pressed to think of a more insane marketing strategy than to show a full page popover IMMEDIATELY after a user arrives at a website. It’s like punching them in face. The number of websites that utilize this strategy is actually scary. In almost all cases, the mistake is compounded because there is no Persuasive Free Offer (PFO) attached to the popover. It’s just some lame attempt to get you to join their email newsletter. Ugh!
New Inbound Marketing trends pop up all the time. (Pun not intended!) Recently, we’ve noticed an increasing number of websites that utilize two question or multi-page Popovers that only take up a small portion of the screen. This technique allows the site owner to segment data by asking two or more questions in a non-invasive way.
Have you ever heard that a smile can take you a long way? Charisma and body language are present in everyday interactions, and play an important role in convincing or persuading others. The best sales people are those who provide a personalized and relatable experience to their customers, creating a connection and hopefully cultivating a new bond.
The changing media landscape spawned fledgling business models and underscores the need for news organizations to monetize their website traffic. So it’s no surprise they often use popovers to convert readers into subscribers. In this blog post, we examine the popover techniques and Persuasive Free Offers (PFOs) utilized by CNN, the New York Times, and The Guardian.
We’ve all responded to online offers by handing over our precious email address only to end up with some dubious “benefit” that raises more questions than answers or creates more problems than solutions. We can do better. A frustrating “bate-and-switch” experience is not conducive to building trust or transacting future business. That’s why the Persuasive Free Offer (PFO) in your popover must strike the right balance.
Attracting customers with the word FREE is a technique as old as marketing itself. The prospect of getting “something for nothing” makes people more likely to engage and imparts a subconscious need for them to give back. What formula can site owners use to craft their Persuasive Free Offer (PFO)? To woo new customers with a PFO, site owners must address three challenges…