Tag Archives: banner ad

Case Study

ESPN / Home Depot: Popover Banner Ad Example


Upon opening ESPN.com, a popover advertising products from Home Depot takes over about one third of the page (1a). The ad contains a “close” option in the top right corner, but it recedes to a horizontal banner format within a few seconds (1b). The message in the popover is reinforced by two vertical banners (2) and a rectangular ad further down the page (3).