The changing media landscape spawned fledgling business models and underscores the need for news organizations to monetize their website traffic. So it’s no surprise they often use popovers to convert readers into subscribers. In this blog post, we examine the popover techniques and Persuasive Free Offers (PFOs) utilized by CNN, the New York Times, and The Guardian.
In recent years, responsive design techniques enabled web developers to create websites that look good across the entire spectrum of devices from laptops to tablets to phones of all sizes. So, in that way, websites are “smarter” than they used to be. But what we predict in this case, looking ahead to 2017, is that more websites will tap into the emotional needs of visitors and build trust more quickly.
Why do we often prefer social media over “regular” websites? One reason is that social media feels “alive” while most websites read like boring brochures. Social media is an experience that people savor and regular websites are lame by comparison.